SHAH ALAM, 23 AUGUST 2023 – Central Sugars Refinery Sdn. Bhd. (CSR), has a new addition to its product offerings with the introduction of BETTER WHITE Clear White Sugar to the market. This new product complements CSR’s current range of high-quality sugar products, reaffirming its reputation as Malaysia’s sugar specialist.

BETTER WHITE is the result of extensive refining processes that produce a purer and visually more delightful sugar. With an enhanced appearance, this premium sugar sustains
the quality and taste preference of Malaysians.

“Following the success of CSR’s BETTER BROWN, BETTER WHITE is another commitment from CSR in meeting our raising consumer expectations, serving the market with better quality and fair pricing sugar products,” said Mohamad Zuki Wan Abdullah, Chief Executive Officer of CSR. “We have gone the extra mile to ensure that our customers can enjoy a superior sugar product that complements the taste of their food and drinks as well as
their culinary experiences.”

With its premium quality and enhanced appearance, BETTER WHITE is perfect for any sweet moments. Whether it’s a cup of coffee, a homemade dessert, or a refreshing beverage, this premium sugar elevates the taste and presentation of any culinary creation. Specifically, for the bakery industry, BETTER WHITE will produce whiter and better-looking bakery products that would appeal more to consumers.

BETTER WHITE is available to consumers nationwide, at RM3.85 for an 800-gram pack
(West Malaysia) and RM4.05 (East Malaysia) from mid-August 2023.

This is another CSR milestone as it launched CSR Better Brown, which has been successful in Malaysia and Singapore.