Who We Are
Leading the Malaysian Sugar Industry Since 1965
Formerly known as the United Malay State Sugar Industries (UMSSI), Central Sugar Refinery Sdn. Bhd. (CSR) started off in Batu Tiga, Shah Alam in 1965 and incorporated in 1983. After more than five decades down the road, CSR has established itself as a leading quality sugar products manufacturer in Malaysia providing only the best sugar and speciality sweetener ingredients to our consumers, retailers, restaurateurs, food service, culinary professionals, speciality markets and more.
We achieve this by being ahead of the curve in our R&D efforts and through the application of the latest technologies in our manufacturing process, ensuring great taste and outstanding quality, in line with our commitment as The Better Choice for you.
Helping Malaysians to Consume Sugar Responsibly
Keeping true to CSR’s name abbreviation, we are committed to promoting awareness of Consume Sugar Responsibly.
CSR strives to provide customers with better and healthier choices to promote a wholesome lifestyle through our product offerings. Needless to say, sweet and sugar treat makes us feel so good; however, with feelings of pleasure, it is crucial to ensure controlled consumption to maintain a healthy, balanced diet.
Our Vision
To be the #1 sugar brand offering better choices of products to every household, food manufacturer and retail outlet.
Our Mission
Produce excellent products that shoppers, consumers and users want after which:
- We strive to continuously develop Innovative products which promote great taste, wellness and pleasure to the consumers and customers.
- We shall ensure our products are available Everywhere and Every Time.
- We shall focus on continuous improvements in Quality, Productivity and Efficiency.
- We shall promote a highly engaged workforce and a High-Performance Culture.
- We are committed to ensure end-to-end Sustainability in our business operations.
Our Core Values
Our Competency Framework
