Vision, Mission & Core Values

Central Sugars Refinery stepped out into the world with a small yet noble dream; to be Malaysia’s go-to name when it comes to sugars and sweeteners

Vision

To be the  #1 sugar brand offering better choices of product to every household, food manufacturer and retail outlet

Mission

Produce excellent products that shoppers, consumers and users want after which we:

  • We strive to continuously develop Innovative products which promote great taste, wellness and / or pleasure to the consumers & customers.​
  • We shall ensure our products are available Everywhere and Every Time.​
  • We shall focus on continuous improvements in Quality, Productivity and Efficiency​
  • We shall promote a highly engaged workforce and a High-Performance Culture​
  • We are committed to ensure end-to-end Sustainability in our business operations​

Core Values

At CSR, our people are our greatest assetsWe are committed to trusting and respecting one another, and helping each other grow and progress within the organization. Together we will keep ahead of our competition by producing excellent products, by superior marketing and sales distribution, and by winning the hearts and minds of our customers, through excellent service. Together we will succeed, by demonstrating: 

  • Ownership and accountability by employees at all levels. Everyone has a personal and collective responsibility to lead the way to ensure  the best possible  results. 
  • Interdependence and teamwork to accomplish our tasks. Together, we will achieve greater heights for ourselves and for the organisation.  
  • A Commercially Driven mindset, where we use our time and resources to improve productivity, eliminate waste, and ensure profitability. 
  • We uphold Integrity in everything we do by doing the right thing, act truthfully and honorably. 

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