Datuk Hishammudin Hasan, CEO & MD of CSR Malaysia, shares his transformational vision for healthier choices through leveraging Nutrition Innovation’s “Nucane” technology to fast-track the introduction of CSR’s “Better Brown” Low Glycemic sugar, to 14,000 stores in Malaysia. This is a prime example of how CSR is leading the industry with an FMCG mindset. Collaboration is a key component of his vision and Datuk Hisham thanks his strategic partners the National Diabetes Institute, Malaysia (NADI) and Nutrition Innovation for helping CSR innovate with agility and driving sales growth and consumer excitement. Better Brown was now achieving up to 60% market share in its segment in a short period since launch.
CSR will now actively expand its offerings both in Malaysia and into Singapore and the Middle East to help drive growth, healthier choices and ensure CSR is always The Better Choice. Let’s make the world a healthier place.
Find out more at www.nutritioninnovationgroup.com.