In conjunction with World Cake Day celebration on 26 November 2023, Central Sugars Refinery (CSR) had partner with Chef Kecik Kitchen (CK) to carry out a series of exciting activities to celebrate this occasion. The event was also enlivened by the presence of our honoured guest, Marsha Milan and the CEO of CSR, En. Mohamad Zuki Wan Abdullah.

The event started off with “Breakfast Bersama Marsha Milan” where crowds got to meet and catch up with Marsha casually in the CK Café, followed by a quick demonstration by Marsha to spread CSR Better Brown onto cinnamon roll and dip cinnamon roll into Better Brown glaze under the guidance of Chef Kecik. Crowds cheered along as Marsha successfully completed her “mission”.

Then we moved on the the main highlight of the day – Bake It Better: The Final Challenge. Bake It Better is a series of campaign where CSR collaborated with different partners (ERA Flour, Gardenia Delicia and SCS Butter) in each series to come out with a cake recipe, ranging from easy to intermediate level to challenge our audience to recreate the recipe with their creativity. The objective was to make baking process easier and better by providing the right knowledge and products.  In the Final Challenge, a total of 6 finalists were recruited and they were tasked to bake a Butter Bundt Cake with their own creativity within 1 hr 30 min. While there were some chaotic and “surprised” moments, all bakers had successfully bake and decorate the cake in the end.

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The centres that receive the machines are Pusat Rawatan Hemodialysis Felina, Banting; Pusat Dialisis Zara, Klang; Pusat Rawatan Dialisis Islah, Ampang; Platinum Dialysis Centre, Batu Caves and Pusat Dialisis Masjid Jamek Sultan Abdul Aziz at Petaling Jaya that needed repair for their RO machine.

CSR hopes this donation will ease the burdens of these centres in managing and helping patients needing treatments, and we thank the centres for providing these services to dialysis patients.

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Yide general manager Nur Mohd Razali Abdullah said donations from five corporate companies and government-linked agencies were received by His Highness in a brief ceremony at Istana Kayangan yesterday.

“Central Sugars Refinery (CSR) Sdn Bhd, represented by its Corporate Affairs director Rozita Ahmad, contributed RM150,000 for school essentials for the school term next year to 17 orphanages supervised by Yide.

“The company had previously also contributed RM1.3 million for the construction of a surau at the Pulau Indah Orphanage Complex,” he said in a statement issued yesterday.

Other companies that had also contributed were Maybank Berhad (RM80,000), Pemodalan Negeri Selangor Berhad (PNSB) (RM10,000), Kumpulan Semesta Sdn Bhd (RM30,000) and Aiman ​​Platinum Sdn Bhd (RM30,000).

“Maybank contributed RM80,000 to purchase two dialysis machines to use the Selangor Islamic Religious Council (Mais) dialysis centre supervised by Yide.

“While PNSB contributed an ‘in faq’ fund for constructing the Pulau Indah Orphanage Complex,” he said.

Meanwhile, Nur Mohd Razali said they welcome any contributions to the construction of the Pulau Indah Orphanage Complex and other similar initiatives.

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The tree-planting activity not only will enhance the aesthetics of the school and promote a healthier environment, but also inspire a culture of environmentalism among the young generations who will one day be the leaders of the nation. The students had the chance to learn about the benefits of trees and how to plant them – hence this will provide a practical learning experience out of classroom setting for the students.

CSR sees itself as part of the ecosystem, hence sustainability will always be a key pillar that it will continue to focus on under its ESG ( Environment, Social & Governance)  initiatives. This is in line with its own internal commitment to sustainability which is guided by VIVE, a continuous voluntary programme for sugar supply chain.

The post Planting Sustainability from the Roots with SKS 9, Shah Alam appeared first on CSR Sugar.

The dish based on traditional recipes was cooked collaboratively by more than 30 BERNAS, CSR, and ERA staff in the compounds of Surau Khalid Al-Walid, IPK Selangor. The handover ceremony was held with Selangor Police Chief, Datuk Arjunaidi Mohamed, before the distribution to Selangor IPK members. Also present were Selangor Deputy Chief of Police, Datuk Shahrul Laili Masduki, and CSR Chief Financial Officer, Mohd Azahar Mohd Salleh.

The program is a gesture of gratitude for the commitment and dedications of the police force during the COVID-19 pandemic. This program will help to foster good values among the communities as well as boost morale during the holy month of Ramadan.

The post A Ramadan Tradition: CSR Distributes Bubur Lambuk for the Communities appeared first on CSR Sugar.

Commencing at CSR Batu Tiga, Shah Alam, the participants went through 5 checkpoints and performed specific activities before checking in at the Padi Central Hotel, Sekinchan, for a good rest. The flag-off ceremony began with registration, briefing and light breakfast for all participants before they headed off for the challenges at each checkpoint. Fun challenges include the honeycomb challenge inspired by Netflix’s Squid Game, wefie shotz, and the coconut bowling game. The checkpoints include Kampung Kuantan Kelip-Kelip Park, Laman Seni at Bukit Melawati, Kilang Beras BERNAS Seri Tiram Jaya, Taman AgroTeknologi Mardi and ended with a grand finale at Kilang Beras BERNAS Sekinchan. The participants enjoyed the arts, culture, and nature along the journey. This event provided a spectacular weekend and strengthened the bond between them. The day ended with a comforting hi-tea, a prize-giving ceremony and a relaxing stay at Padi Sentral Hotel.

The programme ended with a hearty breakfast the next day at the hotel before they returned to their respective homes, taking away beautiful memories with them.

The post Sweating Out the Carbs, CSR & BERNAS’s SugaRice Rush To Foster Better Rapport with Media appeared first on CSR Sugar.

The symbolic handover ceremony was done by CSR Chief Executive Officer Encik Mohamad Zuki Wan Abdullah to Managing Director of ZDC, witnessed by Commercial Director Encik Ahmad Farid Kamarudin, Chief of Operations CSR Padang Terap, Mr Lam Siew Wai and other operational staff. ZDC is a dialysis centre that provides affordable dialysis treatment to patients from underprivileged communities with limited facilities.

The donation and collaboration with ZDC is a gesture of improving lives and acknowledging the dangers of kidney failures among Malaysians, particularly those in need and living in rural areas. This initiative is a testament to CSR Malaysia’s long-standing dedication to giving back to society.

The post CSR Sponsors Dialysis Machine In Collaboration With Zaharah Dialysis Centre appeared first on CSR Sugar.

The campaign kick-started with the release of Buka Puasa Greeting starting on the first day of Ramadan at RTM TV1. Unlike mainstream greeting ads, this greeting is conducted in sign language to raise attention towards the deaf and mute community. There is also a 2-minute online video release on how a deaf lady spread smiles to people through the Smiley Cookie with Marsha Milan’s unique appearance, emphasising inclusivity in happiness.

The deaf and mute community faces unique communication, education, and employment challenges, making accessing opportunities and participating in society difficult. This was also highlighted through an 8-minute video from the OhKasih initiative in collaboration with Oh Bulan. In the video, Iskandar shared with us his upbringing, the challenges he faced as a deaf person in society and the hopes he has for the future. The campaign also includes a public donation drive for MFD, with CSR contributing RM10,000 to the association. CSR also participated in Iftar Ala Madinah, an event organised by Sinar Group to have an iftar with members from MFD.

On top of creating awareness, CSR is also running a Buy & Win contest from 13th March to 21st May with many exciting prizes to be won! Some of them include KitchenAid Mixers and LeCreuset ceramic ware. The contest is open to the public with a minimum purchase of CSR products worth RM5. (terms and conditions apply)

We will host a TikTok contest for more participation opportunities from 17th April to 1st May. Please join our social media for more exciting updates @CSR_temansajian on Facebook/Instagram/TikTok.

Through this campaign and activations, CSR aims to promote a more diverse and inclusive society that supports all individuals regardless of their abilities.

The post #SemanisSenyumanmu Campaign: Sweet Memories for The Deaf and Mute Community During Ramadan appeared first on CSR Sugar.

The handover on 15th March 2023 was made to one recipient, Nurhisyam bin Paimin and his family. Representatives from both LZS and CSR attended the ceremony as a warm celebration for the family stepping into their new home. LZS and CSR ensured that the houses were built up to standards and were equipped with basic amenities for a comfortable life for the occupants.

This collaboration of LZS and CSR is an example of a meaningful partnership in creating social impact and improving lives for the underprivileged.

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